Marketing to Millennials Essay Example | Topics and Well Written Essays - 750 words

Marketing to Millennials - Essay Example The Milenials have a lot of purchasing power because of their education and family background and have a lot of influence because of their sheer number. The Millenials are team driven, confident and aspire to climb the corporate ladder. They have technology at their finger tips and have numerous platforms to communicate. All they need to do is approve or disapprove products by pressing ‘Likes’, ‘Stars’ or leaving comments on social media. For the Millenials, technology is much more than sharing information. It is a means to improve life and contribute meaningfully to the society. While the opportunity is lucrative, marketing to the Millenials is not as straightforward as it seems. Millenials think differently, act differently and aspire to buy products that complement their lifestyles. Since time immemorial, people have hankered after jewelry. So do the Millenials. The difference however is that the Millenials may pick up jewelry that goes with yoga pants or look nice with their tattoos. The older generations would not have fathomed about this and that is where difference lies. The aforesaid discussion makes a strong case for using different marketing techniques for the Millennials. The age-old formulas and well- established value proposition strategies may prove ineffective while marketing products and services to this generation. The Milenials have grown up in the 1980s and 1990s and have therefore had exposure of a globalized world. They are aware of what social responsibilities mean and they understand that individuals can make a difference. Designing, manufacturing and marketing new and innovative products is the key to success when it comes to marketing to the Millenials. These customers would be attracted by the designs and styles of products that fit into their lifestyle. The Millenials are driven by emotions. The marketers therefore need to use emotional appeals in their advertisements to woo