Marketing to Millennials Essay Example | Topics and Well Written Essays - 750 words

Marketing to Millennials - Essay Example The Milenials have a lot of purchasing power because of their education and family background and have a lot of influence because of their sheer number. The Millenials are team driven, confident and aspire to climb the corporate ladder. They have technology at their finger tips and have numerous platforms to communicate. All they need to do is approve or disapprove products by pressing ‘Likes’, ‘Stars’ or leaving comments on social media. For the Millenials, technology is much more than sharing information. It is a means to improve life and contribute meaningfully to the society. While the opportunity is lucrative, marketing to the Millenials is not as straightforward as it seems. Millenials think differently, act differently and aspire to buy products that complement their lifestyles. Since time immemorial, people have hankered after jewelry. So do the Millenials. The difference however is that the Millenials may pick up jewelry that goes with yoga pants or look nice with their tattoos. The older generations would not have fathomed about this and that is where difference lies. The aforesaid discussion makes a strong case for using different marketing techniques for the Millennials. The age-old formulas and well- established value proposition strategies may prove ineffective while marketing products and services to this generation. The Milenials have grown up in the 1980s and 1990s and have therefore had exposure of a globalized world. They are aware of what social responsibilities mean and they understand that individuals can make a difference. Designing, manufacturing and marketing new and innovative products is the key to success when it comes to marketing to the Millenials. These customers would be attracted by the designs and styles of products that fit into their lifestyle. The Millenials are driven by emotions. The marketers therefore need to use emotional appeals in their advertisements to woo

Law of obligation learning portfolio Essay Example | Topics and Well Written Essays - 2000 words

Law of obligation learning portfolio - Essay Example 1996). The law of obligation under the Roman law was expressed in the form of contracts. There were different forms of contract which were all incorporated with religious elements due to the fact that Roman law evolved through and under the college of pontiffs and priestly caste. Jus jurandnm was the most solemn of all oaths, and should the one who made the promise fail to perform his duty, he will be then in danger of receiving penalty in the form of excommunication. The less harsh of these oaths was the sponsio on which the promisor would pour out the libation of wine while calling upon gods to witness upon his promise. Over time the religious elements have gone and the power of the State prevailed, this has become the formal stipulatio which was done in formal question and answer. The earliest Roman contract now was formed called the nexum. It was done by means of money and scale, in the presence of five witnesses and librepens who held the official scale. The transaction will take plac e by means of symbolic sale, on which during this moment there will be a dialogue between the promisor and the promisee. Without these symbolisms the contract will be regarded as void. This was a loan and the debtor was in serious consequences should he fail to follow through his debt (Page W.H. 1919). A formal contract then became part of Roman law where one party would perform a specific action and the other party would be expected to fulfill an obligation. These actions should well up from the mutual intention of both parties to enter into an agreement. There were four forms of these contracts: (1) the mutuum which means a transfer of property to the debtor to be repaid by the debtor in kind to the creditor (2) the commodatum which was a gratuitous loan, (3) the depositum which was the transfer of property for the purpose of gratuitous safekeeping and last (4) the pignus or pledge, this was done by transferring a property by the debtor to